After teaching Social Media Marketing and Marketing for quite some time, I will admit, this video is still one of my favorites when it comes to introducing students to the concept of Social Media Marketing.
November 25, 2009
How Will Twitter Change?
Biz Stone says Twitter revenue will be in 2010, but promises advertising will be “non traditional.” Hmm. What does that mean? Non traditional is so, well, broad, right?
Does Biz mean that there won’t be a string of ads floating in the right or left nav bars of our Twitter pages? I hope it doesn’t ever come to that.
Here’s one way I think it might go. Twitter would be nuts to continue allowing businesses to use their services for free. WIth all the apps around to do the searching for you, like tweepsearch and Refollow, any business can hire a “Twintern,” load ‘em up with caffeine and for little money market the heck out of their brand.
I think Twitter will soon start charging businesses big bucks for access to their tweople. Basically, they are simply not in the business of doing favors for other businesses. All that money that has migrated away from newspapers and television (traditional media) over the past few years will flow to Twitter and other social media sites, like Facebook. You can’t open up the newspaper without hearing about another major corporation joining the social media bandwagon.
Why else would R. Rowe Price and Insight Ventures throw another $100 million at Twitter in September? How else could the business be valued at $1 billion? Any finance student will tell you it’s all about the present value of this huge future revenue stream.
November 22, 2009
The Game Ain’t Over Yet!
I know this is a blog about social media. But in addition to being a marketing professor and professional I’m also the mom of a college football player and so I have to write about this amazing experience that happened at my son’s game today at Stony Brook University.
There was 55 seconds left in the game and Stony Brook was down, 29 – 33. I was (obviously) sitting in the parent’s section and I tell you we were quite down. In fact, we all pretty much gave up, saying to each other things like, “Oh well, they played a good game,” and “We should have won,” and all the other platitudes that people say to each other when they know they’ve lost.
All of a sudden out of nowhere a scrappy young kid steps up on a chair and screams to us, “The Game Ain’t Over Yet! The Game Ain’t Over Yet,” again and again, beseeching us to join in his mantra.
I know we’re all thinking the same thing … like, who is this crazy guy?
But within seconds, we start to join in the chant of this wildly overambitious young whipper-snapper, and we, too, start screaming, “The Game Ain’t Over Yet! The Game Ain’t Over Yet! The Game Ain’t Over Yet!” Silently believing, “It’s all over now.”
And a few heartbeats later we all watch in disbelief as player #25 runs down the field, gaining yard after yard. A few seconds later, BAM — Touch Down Stony Brook!
Final score: 36 – 33. Stony Brook hooks the league championship to become co-champs of the Big South Conference. Whahoo! GO SBU!
What a difference a minute can make.
Thanks, kid, wherever you are. For showing us that the game, indeed, wasn’t over yet.
- Linda
November 20, 2009
Become a participant; it’s called SOCIAL Media for a reason
So your business is using some form of social media (Twitter, a Blog, Facebook, LinkedIn, flickr… so on). Now what?
The best way to maximize your online presence is to create good, robust content – targeted (and compelling) for your particular audience. Content should ultimately engage your audiennce and create a platform for interaction.
So, how do you engage your audience? Well, you really need to talk to them — answer their questions, ask for feedback, listen/respond to what they have to say. And, most importantly, be transparent — don’t hide some corporate mask, be personable. Think excellent customer service.
By building this ‘human’ rapport you are creating a trust between your target audience and you. (Ask any small business owner who has been around for more then decade and they will tell you this is key to succeeding!)
So, don’t forget, participation is key here; it’s called SOCIAL Media for a reason!!!
- ( Ryan Offenhartz )
November 14, 2009
I LOVE YOU AMANDA PALMER (and how she used Twitter to raise her profile and money)
Okay, that’s a really weird picture of Amanda Palmer. No, really, sometimes she looks like this:
That’s why I like her so much. She’s, well, diverse.
She’s also extremely creative.
This is the story, straight from the horses mouth, of how Amanda Palmer made $19,000 on Twitter in a few short days. It’s long, but worth the read:
rom: Amanda Palmer
Subject: twitter power, or “how an indie musician can make $19,000 in 10 hours using twitter”
this story has just been blowing people’s minds so i figures i should write it down.
1.
FRIDAY NIGHT LOSERS T-SHIRT, $11,000
about a month ago, i was at home on a friday night (loser that i often am when i’m not touring, i almost never go out) and was, of course, on my mac, shifting between emails, links and occasionally doing some dishes and packing for a trip the next day. just a usual friday-night-rock-star-multi-tasking extravaganza.
i twitter whenever i’m online, i love the way it gives me a direct line of communication with my fans and friends.
i had already seen the power of twitter while touring…using twitter i’d gathered crowds of sometimes 200 fans with a DAY’S notice to come out and meet me in public spaces (parks, mostly) where i would play ukulele, sign, hug, take pictures, eat cake, and generally hang out and connect. this was especially helpful in the cities where we’d been unable to book all-ages gigs and there were crushed teenagers who were really grateful to have a shot at connecting with me & the community of amanda/dolls fans.
i’d also been using twitter to organize ACTUAL last-minute gigs…i twittered a secret gig in LA one morning and about 350 folks showed up 5 hours later at a warehouse space….i played piano, filmed by current.tv, and then (different camera crew) did an interview with afterellen.com.
the important thing to undertsand here is that the fans were never part of the plan..,i basically just INVITED my fans to a press day, the press didnt’ plan it…i did.
i was going to be playing in an empty room and doing q&a with afterellen on a coach with only the camera watching.
it was like….why not tell people and do this in a warehouse instead of a hotel lobby or a blank studio? so i did.
it cost me almost nothing. the fans were psyched.
but back to the bigger, cooler story….
so there i am, alone on friday night and i make a joke on twitter (which goes out to whichever of my 30,000 followers are online):
“i hereby call THE LOSERS OF FRIDAY NIGHT ON THEIR COMPUTERS to ORDER, motherfucker.”
9:15 PM May 15th from web
one thing led to another, and the next thing you know there were thousands of us and we’d become the #1 topic trend on twitter.
zoe keating described it as a “virtual flash mob”.
the way twitter works (if you don’t have it) is that certain topics can include a hashtag (#) and if a gazillion people start making posts that include that hashtag, the topic will zoom up the charts of what people are currently discussing. it’s a cool feature.
so anyway, there we were, virtually hanging out on twitter on a friday night. very pleased with ourselves for being such a large group, and cracking jokes.
how do you “hang out” on the internet? well, we collectively came up with a list of things that the government should do for us (free government-issued sweatpants, pizza and ponies, no tax on coffee), AND created a t-shirt.
thank god my web guy sean was awake and being a loser with me on friday night because he throw up the webpage WHILE we were having our twitter party and people started ordering the shirts – that i designed in SHARPIE in realtime) and a slogan that someone suggested: “DON’T STAND UP FOR WHAT’S RIGHT, STAY IN FOR WHAT’S WRONG”. neil gaiman and wil wheaton joined our party. the fdnas felt super-special.
by the end of the night, we’d sold 200 shirts off the quickie site (paypal only) that sean had set up.
i blogged the whole story the next day and in total, in the matter of a few days, we sold over 400 shirts, for $25/ea.
we ended up grossing OVER $11,000 on the shirts.
my assistant beth had the shirts printed up ASAP and mailed them from her apartment.
total made on twitter in two hours = $11,000.
total made from my huge-ass ben-folds produced-major-label solo album this year = $0
2.
WEBCAST AUCTION, $6000
a few nights after that, i blogged and twittered, announcing a “webcast auction” from my apartment.
it went from 6 pm – 9 pm, my assitant beth sat at my side and kept her eyes on incoming bids and twitter feed.
while we hocked weird goods, i sang songs and answered questions from fans. we wore kimonos and drank wine. it was a blast.
people on twitter who were tuned in re-tweeted to other fans. the word spread that it was a fun place to be and watch.
we had, at peak, about 2000 people watching the webcast.
at the suggestion of a fan early in the webcastm anyone could, on demand, send us $20 via paypal and we would chew,
sign and mail them a postcard. we sold about 70, and we read all those names at the end of the webcast and thanked those
people for supporting us. here’s how the sales broke down:
all the items were signed by moi and hand-packed by beth and kayla._ the items and highest bidders were as follows:_ hilary, ukulele used on the european tour: $640 _jake, “guitar hero” plastic guitar controller used in album promo shoot: $250_ lary b, copy neo2 magazine, plus two post-war trade slap-bracelets & a crime-photo set: $230_ devi, glass dildo, with subtley-sordid backstory: $560 _liz b., “hipsters ruin everything” t-shirt, made by blake (get your very own here!!!!): $155.55_shannon m., my bill bryson book, a short history of neary everything: $280_ nikki, huge metal “the establishment” sign, used at rothbury festival for the circus tent i curated: $450 _j.r., purple velvet “A” dress used in the dresden dolls coin-operated boy video shoot: $400_ jessie & alan: who killed amanda palmer vinyl: $100_ nikki: wine bottle, auctioned BY REQUEST!!! $320 _shannon w., torn-to-shit vintage stockings used in the who killed amanda palmer/ michael pope video series: $200 _jodi,
school-note-book break-up letter, written to amanda from jonas woolverton in 7th grade (i still haven’t emailed him about that….): $250_ daryl, ANOTHER wine bottle, by request, that we had LYING AROUND: $320
and…………..
reto emailed, having barely missed the wine bottle, and asked us to send him “something funny” for $129.99. we sent a heath ledger statuette.
total made on twitter in 3 hours, including the postcards, was over $6000.
again, total made on my major-label solo album this year: $0
3.
TWITTER DONATION-ONLY GIG, $1800
a few days later, i twittered a guest-list only event in a recording studio in boston, to take place a week later.
the gig lasted about 5 hours, all told, with soundcheck and signing. i took mostly requests and we had a grand old time.
first come, first served. the first 200 people to ask got in, for free. i asked for donations and made about $2200 in cash.
i gave $400 back to the studio for the space and the help. we sold some weird merch. i think we should call it an even 2k.
total made at last-minute secret twitter gig, in about 5 hours = $2000
major-label record blah blah blah = $0
…..and for fun, and to thank my fans for being awesome, i’ve been doing some twitter perfomance art, including answering their questions by magic-markering my body until it’s covered, and displaying time-lapse make-up application advice….but that’s another story.
TOTAL MADE THIS MONTH USING TWITTER = $19,000
TOTAL MADE FROM 30,000 RECORD SALES = ABSOLUTELY NOTHING.
turn on, tune in, get dropped!!!!!
Here is a link to the video with Amanda Palmer, her part is about about 12 minutes into the video.
- Linda
