About the Courses

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Take courses individually or earn a Professional Certificate in Social Media Marketing by completing all requirements and electives.

The immense popularity of interactive media and online communities is transforming how consumers and businesses view the world. Every organization must now interact with customers through digital channels to successfully compete in this constantly evolving marketplace. Experts in social media marketing are invaluable assets to any organization.

This program demystifies social media and enables you to develop the expertise necessary for creating and implementing effective social media marketing campaigns. Upon successful completion of this program, you will have mastered social media marketing principles, applied strategies and tactics to real projects, and developed a portfolio to showcase your achievements.

Required Courses
1) Social Media Marketing: Strategies and Tactics
2) Social Media Marketing: Using the Tools of the Trade

Elective Courses (choose three)
1) Blogging
2) Twitter
3) Facebook
4) Search Engine Marketing

Please click here for COURSE DESCRIPTIONS.

We look forward to seeing you!

For more information visit
Purchase College Social Media Marketing Professional Certificate
or call 914 251-6500